(EN) How To Guide

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How To Guide

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label= »Row » _builder_version= »3.25″ background_size= »initial » background_position= »top_left » background_repeat= »repeat »][et_pb_column type= »4_4″ _builder_version= »3.25″ custom_padding= »||| » custom_padding__hover= »||| »][et_pb_accordion disabled_on= »on|on|on » admin_label= »Accordion » _builder_version= »3.26.3″ use_border_color= »off » border_color= »#ffffff » border_style= »solid » disabled= »on »][et_pb_accordion_item _builder_version= »3.0.47″ custom_css_main_element= »display: none; » open= »on »][/et_pb_accordion_item][et_pb_accordion_item title= »FOR SPONSORS » _builder_version= »3.0.47″ open= »off »]

  • Who should you sponsor? Someone who…
    • You genuinely like and see potential in
    • Has a career you could meaningfully influence
  • Should I sponsor someone inside or outside of my organization?
    • Either one (or both) works! There are many ways to create opportunities for women outside of your company (e.g. by making introductions and advocating to your network)
  • What if I don’t have social media?
    • No problem – you can still spread the word by sending your photo to sponsorhercareer@gmail.com
    • You can also ask your company to post on your behalf

 

Tips & best practices
  • Look broadly through your network, not just at those in your organization or your immediate professional circle
  • Pay attention to the full range of high-performing talent in your organization
  • Choose someone whose strengths and development goals you understand and whose career you have been following
  • Consider ways that you might be willing to ‘go the extra mile’ to support your Sponsoree’s career e.g., introducing them to your most respected peers) – if this seems like a stretch, you might not be the right Sponsor for this person

[/et_pb_accordion_item][et_pb_accordion_item title= »FOR SPONSOREES » _builder_version= »3.0.47″ open= »off »]

  • Who should my sponsor be? Someone who…
    • Has a career or career path you’d like to emulate (man or woman)
    • You genuinely like and respect
    • Would benefit from your talent, hard work and/or support
  • Does it matter if my Sponsor is male or female?
    • No! The most important thing is that you like and admire this person
    • While you may feel social barriers to connecting with men, #GoSponsorHer helps create a safe space to start a close professional relationship

 

Tips & best practices
  • Earn your sponsorship –work hard and seek visibility
  • Start with leaders in your networkwhom you already consider a mentor
  • Prepare an ‘elevator pitch’ that outlines time commitment and what you bring to the table
  • Over time, build multiple sponsorship relationships to ensure you are being exposed to different points of view
  • Consider using #GoSponsorHer to break the ice – »I would love to participate in this with you as my sponsor, what do you think? »

[/et_pb_accordion_item][et_pb_accordion_item title= »FOR ORGANIZATIONS » _builder_version= »3.0.47″ open= »off »]

Steps for launching a successful #GoSponsorHer program at your organization
  • Set goals and targets – Be specific on your goals for sponsorship and what you are trying to achieve (e.g., get more women to VP and C-suite roles; increase female retention)
  • Assign an owner/team – For example, an Executive sponsor to champion the effort and support from your communications team
  • Set the tone from the top and engage key influencers – Kick-off with C-suite level participation (ideally the CEO), and challenge company influencers to build momentum and act as role models
  • Develop a structure for continued success – For example, host a kick-off workshop and other events to help Sponsors and Sponsorees connect
  • Measure and track – Regularly track progress, and seek qualitative and quantitative feedback

[/et_pb_accordion_item][/et_pb_accordion][et_pb_toggle title= »FOR SPONSORS » open_toggle_text_color= »#14a79f » admin_label= »FOR SPONSORS » _builder_version= »3.0.87″ title_font_size= »24″ background_size= »initial » background_position= »top_left » background_repeat= »repeat » use_border_color= »off » border_color= »#ffffff » border_style= »solid »]

  • Who should you sponsor? Someone who…
    • You genuinely like and see potential in
    • Has a career you could meaningfully influence
  • Should I sponsor someone inside or outside of my organization?
    • Either one (or both) works! There are many ways to create opportunities for women outside of your company (e.g. by making introductions and advocating to your network)
  • What if I don’t have social media?
    • No problem – you can still spread the word by sending your photo to admin@diversio.com
    • You can also ask your company to post on your behalf
Tips & best practices
  • Look broadly through your network, not just at those in your organization or your immediate professional circle
  • Pay attention to the full range of high-performing talent in your organization
  • Choose someone whose strengths and development goals you understand and whose career you have been following
  • Consider ways that you might be willing to ‘go the extra mile’ to support your Sponsoree’s career e.g., introducing them to your most respected peers) – if this seems like a stretch, you might not be the right Sponsor for this person

[/et_pb_toggle][et_pb_toggle title= »FOR SPONSOREES » open_toggle_text_color= »#14a79f » admin_label= »FOR SPONSOREES » _builder_version= »3.0.87″ title_font_size= »24″ background_size= »initial » background_position= »top_left » background_repeat= »repeat » use_border_color= »off » border_color= »#ffffff » border_style= »solid »]

  • Who should my sponsor be? Someone who…
    • Has a career or career path you’d like to emulate (man or woman)
    • You genuinely like and respect
    • Would benefit from your talent, hard work and/or support
  • Does it matter if my Sponsor is male or female?
    • No! The most important thing is that you like and admire this person
    • While you may feel social barriers to connecting with men, #GoSponsorHer helps create a safe space to start a close professional relationship
Tips & best practices
  • Earn your sponsorship –work hard and seek visibility
  • Start with leaders in your networkwhom you already consider a mentor
  • Prepare an ‘elevator pitch’ that outlines time commitment and what you bring to the table
  • Over time, build multiple sponsorship relationships to ensure you are being exposed to different points of view
  • Consider using #GoSponsorHer to break the ice – »I would love to participate in this with you as my sponsor, what do you think? »

[/et_pb_toggle][et_pb_toggle title= »FOR ORGANIZATIONS » open_toggle_text_color= »#14a79f » admin_label= »FOR ORGANIZATIONS » _builder_version= »3.0.87″ title_font_size= »24″ background_size= »initial » background_position= »top_left » background_repeat= »repeat » use_border_color= »off » border_color= »#ffffff » border_style= »solid »]

Steps for launching a successful #GoSponsorHer program at your organization
  • Set goals and targets – Be specific on your goals for sponsorship and what you are trying to achieve (e.g., get more women to VP and C-suite roles; increase female retention)
  • Assign an owner/team – For example, an Executive sponsor to champion the effort and support from your communications team
  • Set the tone from the top and engage key influencers – Kick-off with C-suite level participation (ideally the CEO), and challenge company influencers to build momentum and act as role models
  • Develop a structure for continued success – For example, host a kick-off workshop and other events to help Sponsors and Sponsorees connect
  • Measure and track – Regularly track progress, and seek qualitative and quantitative feedback

[/et_pb_toggle][et_pb_text admin_label= »Text » _builder_version= »3.26.3″ background_size= »initial » background_position= »top_left » background_repeat= »repeat » use_border_color= »off » border_color= »#ffffff » border_style= »solid » custom_padding= »7px||||| »]

Need help getting started? Send us a note at admin@diversio.com

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How do I find a Sponsor?

  • Earn your sponsorship. Look for opportunities for enhanced visibility, and work to build a reputation as a respected colleague.
  • Start with leaders in your network whom you already consider a mentor, and whose career you feel excited about.
  • Prepare an ‘elevator pitch’ that offers a concise summary of your current projects and goals and what you bring to the table (e.g. are you knowledgeable in a field your potential sponsor works in? Can you be a thought partner to her/him in this work? Can you help your sponsor by making introductions in your network?)
  • Approach your potential sponsor with a proposal to kick off a sponsorship relationship; outline what you can bring to the table, and what you are looking to get out of the partnership.
  • Over time, build multiple sponsorship relationships to ensure you are being exposed to different points of view (i.e. both female and male sponsors; sponsors from different divisions or functions)
  • Consider using #GoSponsorHer as a way to break the ice. « I would love to participate in this with you as my sponsor, what do you think? »

[/et_pb_text][/et_pb_column][et_pb_column type= »1_2″ _builder_version= »3.25″ custom_padding= »||| » custom_padding__hover= »||| »][et_pb_text admin_label= »Text » _builder_version= »3.0.87″ background_size= »initial » background_position= »top_left » background_repeat= »repeat » use_border_color= »off » border_color= »#ffffff » border_style= »solid »]

How do I find a Sponsoree?

  • Look broadly through your network, not just at those in your organization or your immediate professional circle.
  • Follow these two guiding principles: your Sponsoree should be someone you genuinely like and respect, and whose career you can meaningfully influence
  • Pay attention to the full range of high-performing talent in your organization, and consider sponsoring someone unlike yourself – a better understanding of differences among people can help drive a more inclusive leadership style.
  • Choose someone whose strengths and development goals you understand and whose career you have been following; someone you see as having a lot of potential.
  • Consider ways that you might be willing to ‘go the extra mile’ to support your Sponsoree’s career (opening doors for them, driving opportunities, introducing to others in your network) – if this seems like a stretch, you might not be the right Sponsor for this person.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row disabled_on= »on|on|on » admin_label= »Row » _builder_version= »3.25″ background_size= »initial » background_position= »top_left » background_repeat= »repeat » make_fullwidth= »off » use_custom_width= »off » width_unit= »on » disabled= »on » column_structure= »1_2,1_2″][et_pb_column type= »1_2″ _builder_version= »3.25″ custom_padding= »||| » custom_padding__hover= »||| »][et_pb_text admin_label= »Text » _builder_version= »3.0.87″ background_size= »initial » background_position= »top_left » background_repeat= »repeat » use_border_color= »off » border_color= »#ffffff » border_style= »solid »]

What does it mean to be a good Sponsor?

  • Commit – Understand that being a successful advocate for your Sponsoree takes time, thoughtful consideration, and a willingness to stick your neck out to help your Sponsoree succeed
  • Advocate – Offer advice, introductions, and visibility to your Sponsor by leveraging your network
  • Follow-up – Be proactive about maintaining the sponsorship relationship; keep a cadence of connecting at least every few months

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What does it mean to be a good Sponsoree?

  • Be a partner – Understand that having a Sponsor is a mutual benefit and responsibility; think of ways that you can contribute to your Sponsor’s work and career, just like they will do for you
  • Be pro-active – Clearly communicate your career goals, take risks when necessary, and be prepared to act on feedback from your sponsor
  • Inform – Keep your Sponsor up to date with your projects and career moves, and maintain a regular cadence of connecting with your Sponsor
  • Own your career – Remember that you are in control of your career; create your own opportunities in addition to leveraging your sponsor

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